Grocery chains have long awaited the right conditions to charge more for their products, and a broad view of the U.S. would suggest this is their moment: Unemployment is near historic lows, consumer confidence is high and inflation is inching upward.The article also mentions about Aldi and Lidi expanding into the US. I also remember a Hormel engineer talking about the pressure to cut costs in the manufacturing area, and the challenges that go along with it.
But companies are finding they’re losing the power to hike prices. That’s because Amazon.com Inc. and Walmart Inc. are engaged in a battle to the death on consumer spending, while low-cost chains Aldi and Lidl pressure brick-and-mortar companies. At the same time, shoppers are becoming less loyal to legacy brand names than ever before -- meaning they’ll go generic instead of paying up for labels.
“Retailers took advantage of lower food costs to push down prices, and customers became acclimated to that environment,” said Jennifer Bartashus, an analyst at Bloomberg Intelligence. “Now that inflation is returning, not only is competition in play, but customers are no longer used to seeing marginal price increases come through.”
The forces at play are illustrated by General Mills Inc., which has acknowledged that attempted price hikes for its Progresso soup and Yoplait yogurt ultimately hurt sales. The misstep exacerbated a slump in those key businesses, as shoppers migrated to other brands. Nestle SA has also experienced difficulties in getting price increases to stick.
It’s not just big food. Consumer companies are finding they’re being pinched by the same forces. Reckitt Benckiser Group Plc’s hygiene and home division, which sells brands such as Lysol spray and Air Wick air fresheners, showed solid volume gains in the most recent quarter, but suffered because of lower prices, sending its shares plummeting. Kimberly-Clark Corp., maker of Huggies and Kleenex, reported flat or lower prices across its categories in its latest quarterly results.
In the U.K., Tesco Plc and its competitors have started to push up prices to compensate for the post-Brexit weakening of the pound -- but it hasn’t been able to fully pass on higher costs to shoppers. In France, competition has prevented Carrefour SA and Casino Guichard Perrachon SA from implementing price hikes.
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